I wanted to explore the idea of a data rich layer during a live sporting event. To increase viewership for a sport that warrants a revitalized fanbase, showing supplemental real-time data during a boxing event provided an added hook. By tracking a boxer’s punches and movement within the ring, we could provide a deeper view of the fight in real time. The viewer would be able to follow these stats on the TV itself or on a second screen. We would track whether a punch was landed, its intensity, the fighters’ movements and vital signs. Our team built a prototype to mimic this experience by playing a boxing match on a TV and a connected tablet.

Roles:
Creative Direction
Motion Graphics
Editing